woensdag 28 januari 2009

Generating organic traffic to your sales page with article marketing

After your ebook has been created, you will want to sell it via a sales page. A sales page is a simple web page that outlines the content of your ebook, as well as its price.

Although a sales page is a great way to advertise your ebook; it won’t help you get sales alone. You will also need traffic. If your sales page isn’t visited, no one will know that you have an ebook available for sale. Period.

When it comes to generating traffic to your sales page, you have a number of different options. But the best kind of traffic is “organic” traffic. (An example of non-organic traffic is buying it by participating in a pay-per-click program.)

One of the most popular types of organic traffic involves the use of article marketing. Article marketing will not only help to increase traffic to your site/sales page, but it will also keep your name in good standing.

The best way to use articles to generate organic traffic to your site/sales page, is by distributing articles to article directories.

Article directories are websites that host a large collection of articles from thousands of authors. In exchange for allowing an article directory to display your article on their site free of charge, you will be rewarded with a resource link.

That link is often referred to as a back-link. If properly set up, readers who find your articles in article directories useful and interesting, may visit your website via your bio -or resource- link.

As a result, you will not only increase your website traffic, but also your ebook sales.

To find out how to write articles fast, I recommend you to sign up for my free article marketing tips at: http://www.articlequickstartguide.com/

Although your best bet is to create articles and distribute them to article directories, you may also want to think about including content, or articles, on your own website.

Whether you have a whole ebook sales site or even just one simple web page, you can get a large amount of traffic from the search engines, but only if your site is optimized for them.

Search engine optimization, often referred to as SEO, encompasses a number of different things, but you may want to focus on content, as it is one of the easiest methods to drive tons of organic traffic to your site.

When writing articles, whether you plan on using them for your own ebook sales page or article directories, you can use a keyword research tool.

A keyword research tool allows you to quickly determine what keywords or keyword phrases Internet users are searching for.

If any of these keywords apply to the subject of your ebook, you should use them in your article or website content.

Using applicable keywords will generate organic traffic and increase your sales, by bringing in customers who are interested in what you have to sell.

In short, articles, whether they are displayed on your own site or distributed to article directories, will get your more traffic and ebook sales.

Setting up an affiliate program for your ebook

If you really want to profit from your ebook, you will need to find partners to help you sell it for you. A great way to do this is to create your own affiliate program.

An affiliate program allows you to share your profits with people who promote your ebook/product/service. When people join your affiliate program, they agree to send traffic to your sales page, and in return you offer them a percentage of your sale.

In most cases, affiliates get a 50% commission on every sale they refer to your product.
Some affiliate program owners offer 60% or more, and there are even people that pay their affiliates a 100% commission. In these cases, there is mostly extra money made on an upsell or back-end sale.


When it comes to getting started, many ebook authors have no idea how to start their own affiliate program. However, starting your own affiliate program actually isn’t as hard as it sounds. In fact, it is quite easy.

There are a number of companies that do most, if not all, of the work for you. One of these companies, that comes highly rated and recommended, is ClickBank. ClickBank not only helps you get your program off the ground, but they also help you find affiliates and track each sale that one of your affiliates made for you! This is as easy as it comes.

The best way to promote an affiliate program is via email marketing. Therefore, it is highly recommended that you write promo copy, like emails, articles, and text ads, to help your affiliates promote your ebook.

Your affiliates may also display your links or banners on their websites. There are affiliate hosting programs that will create banners and links for you, but, for the most part, you will have to make your own. When making your banners, it is important that you make them clear, attractive, and appealing. There are a number of software programs and free online guides that can offer you assistance, but if you find creating your own banners difficult, you may seek professional assistance and hire a graphic designer via Elance.com or RentACoder.com.

The decision as to whether or not you want to start your own ebook affiliate program is yours. However, it is important to remember that an ebook affiliate program will get your product and name distributed across the Internet and as a result increase your traffic and sales.

Creating a sales site for your ebook

How many times have you searched the internet looking for something and ended up coming across a website that advertised an e-book for sale? If you have, you are not alone; a lot of internet users come across these types of web pages. These types of web pages are known as sale sites. What it nice about many of these e-book sale sites is that many are successful; many clicks end up turning into e-book sales. That is why if you are looking to create and sell an e-book or sell an e-book that you already created, you are advised to make your own sales site.

Although there is a good chance that you have come across an e-book sales site, there is also a chance that you haven’t. If that is the case, you will want to take the time to familiarize yourself with e-book sale sites. As you might assume, e-book
sale sites are websites that are used to sell an e-book.

Many times, that is the only point of an e-book sales site. In fact, that is one of the many reasons why e-book sale sites are so popular, because they work! Focusing only on one product, instead of multiple ones, will increase your chances of successfully making sales.

When it comes to creating a sales page for your e-book, do you know what you should include? While you can include just about anything you want, there are certain things that should definitely be included on an e-book sales site, especially if
you want your sales site to work to your advantage. One of the many things that you should include on your sales page is small portions of text from your e-book.

Showing small portions of your e-book is a great way to increase your chances of making sales. It is a known fact that customers prefer knowing exactly what they are about to buy.

Customer testimonials or e-book reviews are other important components of an e-book sales site. As it was mentioned above, customers like to know what they are about to purchase. They also want to know that your product, in this case your e-book,
is worth their money. Aside from showing small portions of your e-book, customer testimonials are the next best approach. Consumers are more likely to purchase products that come highly rated and recommended. To spice up your customer testimonials, you may want to think about including video.

If you can, have some of your readers make a quick video praising your e-book.
This video can be as short as a few seconds or as long as a few minutes, either way it may help to improve the overall quality of your e-book sales site.

Now that you know exactly what an e-book sales site is, as well as what they include, you may be wondering exactly why you should create a sales page or site for your e-book. As it was mentioned above, e-book sales pages or sites, tend to focus
solely on one product. Not having any competition will increase your chances of making a sale. It is also important to note that e-book sales sites look professional and they tend to rank highly among search engines. What does this mean for you? It means that your sales site has a good chance of being found by
internet users who are just surfing for interesting sites.

Wouldn’t it be neat if an internet user who wasn’t even looking for your product found it and made a purchase?

Another reason why you should think about making an e-book sales site or at least an e-book sales page is because it is easy to do. If you are unfamiliar with web design, you can easily make a sales page by hiring the services of a professional web
designer or by using site builders, which provide you with free webpage templates.

The importance of proofreading and spell checking

One of the biggest complaints reported by e-book readers is poor
grammar usage. Although the occasional mistake is
understandable, some readers are often left wondering if their
e-book author even read their own e-book. Do not let yourself
be one of those authors. You need to thoroughly proofread and
spell check your e-book before offering it for sale.

When it comes to proofreading, there are often two sets of
writers. Many automatically know the importance of proofreading
and spell checking. However, there are others who have the why
bother mentality. If you are wondering why it is important to
proofread and spell check, you need to familiarize yourself with
the importance of proofreading. Of course, proofreading allows
you to catch any mistakes that you may have made. It also
allows you to make sure that you didn’t leave out anything
important. Proofreading also enables you to make sure that your
e-book flows together perfectly.

Perhaps, the most important purpose of proofreading is to create
a high quality product. Even if you are able to produce an
e-book on one of the “hottest” topics or subjects around, it
won’t really do you any good if your e-book is hard or difficult
to read. In fact, that is why there is often a direct connection
between proofreading and e-book sales. Proofreading, especially
multiple times, may be considered time consuming, but it will
help you in the end. It is known fact that interesting and
properly written e-books sell for more than those that are just
interesting.

Since proofreading is vital to the success of your e-book, you
are advised to make sure that you do it. In fact, do you know
that you have a number of different options? The most chosen
option involves self-proofreading. Self-proofreading is defined
as proofreading your own content. When doing your own
proofreading, it is best that you wait until your e-book as been
finished. You will also want to make sure that you proofread
multiple times. In most cases, once is not enough to catch all
of your errors. A good rule to follow is if you don’t
understand what you wrote; your readers probably won’t be able
to understand it either.

A large number of authors, including e-book authors, are able to
successfully proofread and spell check their own articles, but
there are also a number of those who have a difficult time doing
so. With something as important as an e-book that will be
available for sale online, you may want to think about hiring a
professional proofreader. Professional proofreaders are also
known as editors. What is nice about hiring a professional
proofreader or editor is that many not only have experience, but
they also have a degree to back it up. Having a professional
proofreader or editor will increase your chances of having your
mistakes found and corrected.

As nice as it is to hire a professional proofreader or editor,
you need to have money to do so. While it is possible to find
an affordable editor, you may not have the funds needed to do
so. If that is the case, you are advised to look for
individuals who will do your proofreading or editing for you,
free of charge. Your best chance of success, with this
approach, involves talking to those that you know. You may also
be able to work out an arrangement with another writer. If you
offer to proofread one of their e-books or a collection of their
articles, they may do the same for you. When taking the free
proofreading approach, you are advised to try and get someone
who may have some writing and editing experience, even if they
are not considered an expert.

Whether you choose to do your own proofreading, have a friend
look at your e-book for you, or hire a professional editor, you
are urged to proofread. Proofreading and whether or not it is
done may have a direct impact on whether or not you e-book is a
successful seller.

P.S. Proofreading may take time, but, when looking back, you
should consider it time well spent.

How to write an outline for your Ebook

Are you interesting in writing an e-book? If so, do you know
what you would like your e-book topic to be about? Better yet,
do you have an idea as to what you would like to write? If you
do, you are urged to write it down now. When push comes to
shove, there are many writers, even professional writers, who
fail to remember everything that they wanted to include in an
e-book, even in a standard article.

Writing down all of your e-book ideas is a great way to ensure
that you don’t forget any important points that you wanted to
mention. Although writing down your ideas is great, you may
want to take it a step further. You may want to create an
outline for yourself. An outline can act as a guide for you; a
guide that will not only help to ensure that you don’t forget
anything, but it may also help you write better articles.

Outlines, including e-book outlines, come in a number of
different formats. Despite different formats, there are some
items which are almost always included in an outline. These
items are a thesis statement or the main e-book topic, headings,
and subheadings. When doing an e-book, you may want to do an
outline for each chapter that you plan on writing. While it may
seem like a lot of work, your work should pay off in the end.
As it was mentioned above, you can create your own outline
format, but you may want to think about using the sample
outlined below.

CHAPTER 1 (Thesis/Point ) -

Paragraph #1 (Heading) – This is where you would write the main
point you would like focused on.

Paragraph #1 (Subheadings) – This is where you could go into
more detail on the points that you would like covered in your
paragraphs.

The above mentioned example was just a sample of the format that
you could use. In all honestly, it really doesn’t matter how you
compose an outline, as long as you do. In fact, there are a
number of benefits to first developing an outline for your
e-book. As it was previously mentioned, an outline is likely to
reduce your chances of forgetting something that you wanted to
mention. In the end, this is likely to improve your final
product. In fact, an outline may be what helps to set your
e-book apart from the other thousands.

An e-book outline will not only help you create a better
product, but it may also help you do it in a shorter period of
time. Outlines, even e-book outlines, are known to make writing
easier and faster. When you have an outline, you already know
exactly what you want to write and even how you want to write
it. Essentially, this means that you can just focus on writing.
You shouldn’t have to stop and come up with new ideas or think
about what to write. In fact, an outline may help eliminate the
chances of you experiencing writers block. Writers block tends
to be associated with interruptions. If you have an outline,
you will rarely find yourself stopping to think.

For the best chance of success, you are urged to create an
outline that you feel comfortable working with. The above
mentioned outline sample is used by many, including many e-book
writers. However, it is important to remember that what works
for one individual might not work for another. If you find
yourself having a difficult time preparing or reading an
outline, you are urged to keep on experimenting. After time,
you will likely find an outline format that you enjoy working
with and one that may increase your productivity.

As you can see, it is fairly easy to create an outline for your
next e-book. In fact, there are a number of benefits to using
one. If you currently do not use outlines, you may want to give
them a try.

If you don’t think that they helped you, in the
long run, you can return to your original way of writing; at
least you gave them a chance.

With e-book competition at an all time high, you need to
set your e-book apart from the rest. An e-book outline may be
able to help you do just that.

7 Ways To Write Quickly

Are you an article writer or an Ebook writer? If so, how long does it take you to write? Do you wish that you could write quicker, but without having to compromise the quality of your work? If so, you can.

There are a number of different methods that you can use to write quicker, while keeping the quality of your work the same or even improving it. Just a few of these methods, seven to be exact, are outlined below.

(1) Comfort – If you would like to write quicker, you need to find a setting that you feel comfortable in. In addition to actually feeling comfortable, you need to be comfortable. Whether you want to work from your bed or outdoors, you are advised to do so. You are also urged to dress comfortably. When writers are comfortable, they are able to not only work quicker, but also produce better work.

(2) Distractions – All distractions need to be eliminated. Although this may seem difficult, it doesn’t have to be. For instance, if you are a work-at-home parent, you can try sending your child to daycare, even if it is only one day a week. You can also try working during nap times or even at night, after your child has gone to sleep. The elimination of distractions is a great way to write quicker. In fact, it is also known to reduce or completely eliminate the chances of developing writers block.

(3) Typing – Do you consider yourself to be fast at typing? If you type less than fifty words per minute (wpm), you may want to think about taking a typing class. One of the many problems that Ebook writers face is that their fingers don’t go as fast as their minds do. Once your typing improves to a quicker speed, you may notice a significant improvement in the amount of time that it takes you to write.

(4) Outlines – If you are an Ebook writer who currently doesn’t use an outline, you may want to think about doing so. Outlines are relatively easy to develop and they have an unlimited number
of benefits. One of those benefits is that you know exactly what to write and how to write it. This means that you can just focus on writing and not necessarily thinking about your next step. This, alone, can save you a considerable amount of time.

(5) Spell Check – Spell check, without a doubt, is important to any Ebook. That is why it is important that you do it, but you may want to write first and spell check later. If you use a program like Microsoft Word, all of your misspelled words will be highlighted and waiting for you. For that reason you are advised to wait until the end, doing so will eliminate small breaks; breaks that may bring on a case of writers block.

(6) Proofreading – As with spell checking, proofreading is extremely important. Many Ebook authors like to proofread after writing a chapter or a paragraph. If at all possible, you are urged not to do this. You may want to write now and proofread later. Once you get on a roll with writing, you may not want to stop. In the end, you may find that it results in you being able to finish your work quicker.

(7) Time – You are advised to not worry about time. Even if you are on a deadline, you are urged to take your time and not think about it. Worrying about just how much time it takes you to write will have a negative impact on your work. In fact, it is likely to result in more mistakes. Those mistakes take time to fix. If you are looking to write quicker, you should try focusing on your writing, rather than time itself. You may be surprised just how much it helps!

The above mentioned write quicker methods are just a few of the many that exist. As you likely already know, what works for someone else, might not work for you. With that in mind, you are still advised to give the above mentioned approaches a try. What do you have to loose?